Find clients and write emails people answer
Practical articles on finding B2B clients, cold email and deliverability. With templates, numbers and no fluff.
SPF, DKIM and DMARC explained: step-by-step setup
What SPF, DKIM and DMARC are, why email campaigns need them and how to set them up in your domain's DNS. With example records for Google Workspace and Microsoft 365 and the mistakes to avoid.
Finding clientsA, B and C lead grades: who to email first
How to score leads on two axes: how much the business needs your service and how reachable it is. What A, B and C grades mean and how to work with each.
Finding clientsHow to get business emails from Google Maps, by hand and automatically
How to collect emails, phones and social profiles of businesses on Google Maps: step by step by hand, where to find the email on a website, what a listing contains and how to get hundreds of contacts in minutes.
Cases and numbersHow to measure cold email results: opens, replies, deals
Which cold email metrics really matter, why open rates often lie, how to calculate reply and bounce rates, and when to change your copy or your audience.
Cold emailCold email follow-up: when to send it and what to write
How many follow-ups to send, how many days apart and what to say in them. Ready-to-use first and second follow-ups, and the rules that keep you from annoying people.
Finding clientsHow to find clients for a marketing agency: 7 ways that work
Seven ways to find clients for an agency or freelancer, from referrals and partnerships to cold email to businesses found on Google Maps. What works at the start and what it costs.
DeliverabilityWhy emails go to spam and how to fix it in 30 minutes
The main reasons emails land in spam: SPF, DKIM, DMARC, a new domain, the copy and sending volume. A 30-minute checklist, plus how we got to 9.2 out of 10 on mail-tester.
Cold emailCold email templates: 5 examples that get replies
Ready-to-use B2B cold email templates and why each one works: subject line, first sentence, offer, follow-up, and the mistakes that get emails ignored.
Find clients in your niche today
Run a search in your niche and get your first 50 contacts free right now.